User feedback is critical for refining recommendation systems, yet explicit feedback (e.g., likes or dislikes) remains scarce in practice. As a more feasible alternative, inferring user preferences from massive implicit feedback has shown great potential (e.g., a user quickly skipping a recommended video usually indicates disinterest). Unfortunately, implicit feedback is often noisy: a user might skip a video due to accidental clicks or other reasons, rather than disliking it. Such noise can easily misjudge user interests, thereby undermining recommendation performance. To address this issue, we propose a novel Group-aware User Behavior Simulation (G-UBS) paradigm, which leverages contextual guidance from relevant user groups, enabling robust and in-depth interpretation of implicit feedback for individual users. Specifically, G-UBS operates via two key agents. First, the User Group Manager (UGM) effectively clusters users to generate group profiles utilizing a ``summarize-cluster-reflect" workflow based on LLMs. Second, the User Feedback Modeler (UFM) employs an innovative group-aware reinforcement learning approach, where each user is guided by the associated group profiles during the reinforcement learning process, allowing UFM to robustly and deeply examine the reasons behind implicit feedback. To assess our G-UBS paradigm, we have constructed a Video Recommendation benchmark with Implicit Feedback (IF-VR). To the best of our knowledge, this is the first multi-modal benchmark for implicit feedback evaluation in video recommendation, encompassing 15k users, 25k videos, and 933k interaction records with implicit feedback. Extensive experiments on IF-VR demonstrate that G-UBS significantly outperforms mainstream LLMs and MLLMs, with a 4.0% higher proportion of videos achieving a play rate > 30% and 14.9% higher reasoning accuracy on IF-VR.

Group recommender systems aim to generate recommendations that align with the collective preferences of a group, introducing challenges that differ significantly from those in individual recommendation scenarios. This paper presents Joint Group Profiling and Recommendation via Deep Neural Network-based Multi-Task Learning, a framework that unifies group profiling and recommendation tasks within a single model. By jointly learning these tasks, the model develops a deeper understanding of group dynamics, leading to improved recommendation accuracy. The shared representations between the two tasks facilitate the discovery of latent features essential to both, resulting in richer and more informative group embeddings. To further enhance performance, an attention mechanism is integrated to dynamically evaluate the relevance of different group features and item attributes, ensuring the model prioritizes the most impactful information. Experiments and evaluations on real-world datasets demonstrate that our multi-task learning approach consistently outperforms baseline models in terms of accuracy, validating its effectiveness and robustness.

Urban research has long recognized that neighbourhoods are dynamic and relational. However, lack of data, methodologies, and computer processing power have hampered a formal quantitative examination of neighbourhood relational dynamics. To make progress on this issue, this study proposes a graph neural network (GNN) approach that permits combining and evaluating multiple sources of information about internal characteristics of neighbourhoods, their past characteristics, and flows of groups among them, potentially providing greater expressive power in predictive models. By exploring a public large-scale dataset from Yelp, we show the potential of our approach for considering structural connectedness in predicting neighbourhood attributes, specifically to predict local culture. Results are promising from a substantive and methodologically point of view. Substantively, we find that either local area information (e.g. area demographics) or group profiles (tastes of Yelp reviewers) give the best results in predicting local culture, and they are nearly equivalent in all studied cases. Methodologically, exploring group profiles could be a helpful alternative where finding local information for specific areas is challenging, since they can be extracted automatically from many forms of online data. Thus, our approach could empower researchers and policy-makers to use a range of data sources when other local area information is lacking.

Nowadays, most recommender systems (RSs) mainly aim to suggest appropriate items for individuals. Due to the social nature of human beings, group activities have become an integral part of our daily life, thus motivating the study on group RS (GRS). However, most existing methods used by GRS make recommendations through aggregating individual ratings or individual predictive results rather than considering the collective features that govern user choices made within a group. As a result, such methods are heavily sensitive to data, hence they often fail to learn group preferences when the data are slightly inconsistent with predefined aggregation assumptions. To this end, we devise a novel GRS approach which accommodates both individual choices and group decisions in a joint model. More specifically, we propose a deep-architecture model built with collective deep belief networks and dual-wing restricted Boltzmann machines. With such a deep model, we can use high-level features, which are induced from lower-level features, to represent group preference so as to relieve the vulnerability of data. Finally, the experiments conducted on a real-world dataset prove the superiority of our deep model over other state-of-the-art methods.

Most of the existing personalization systems such as content recommenders or targeted ads focus on individual users and ignore the social situation in which the services are consumed. However, many human activities are social and involve several in-dividuals whose tastes and expectations must be taken into account by the system. When a group profile is not available, different profile aggrega-tion strategies can be applied to recommend ade-quate items to a group of users based on their indi-vidual profiles. We consider an approach intended to determine the factors that influence the choice of an aggregation strategy. We present evaluations made on a large-scale dataset of TV viewings, where real group interests are compared to the pre-dictions obtained by combining individual user profiles according to different strategies.